The Creative Brief, Part One

Every project worth your time starts with a plan: the definition of the need, the desired outcome, and the measure of success.

When it comes to creative projects, the plan also includes a critical piece of communication called the creative brief.

The creative brief can be a cumbersome document if done incorrectly. If done well, however, it can lead to groundbreaking work that goes beyond what anyone expected.

This video is a look into the thinking of some of the leading creatives in advertising, design, and architecture around the mission critical brief.

It’s worth your 26 minutes, trust me.

www.vimeo.com/107567840

When you’re done, read my second post on the creative brief for a simple format you can start applying to your creative projects, today.

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