Every project worth your time starts with a plan: the definition of the need, the desired outcome, and the measure of success.
When it comes to creative projects, the plan also includes a critical piece of communication called the creative brief.
The creative brief can be a cumbersome document if done incorrectly. If done well, however, it can lead to groundbreaking work that goes beyond what anyone expected.
This video is a look into the thinking of some of the leading creatives in advertising, design, and architecture around the mission critical brief.
It’s worth your 26 minutes, trust me.
When you’re done, read my second post on the creative brief for a simple format you can start applying to your creative projects, today.