Posts Tagged: Tuesdataday

  • Practical stuff, Strategy

    The Measurement Mindset

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    “If it’s not worth measuring, it’s not worth doing.” That’s an old saying in the marketplace, and it’s especially applicable to the discipline of church communications. The measurement mindset might as well be in your job description. It’s that important. It’s not uncommon to get resistance among church staff to this idea. How do you… Read more »