You probably love your church lobby after Sunday services. It’s a beehive of activity – conversations and connections, sharing stories and burdens and prayers, new people being greeted, etc.
Now imagine if you took caution tape and blocked off your lobby, so that after church people could not engage with each other, but had to edit the building without talking to anyone.
This is what happens when your church doesn’t have a presence on social media. Just like your people wouldn’t feel as good about church if they couldn’t chat in the lobby on Sunday, there are people who feel less connected when you aren’t engaging them on social media during the week.