Listening to a Quieter Voice

Every church comms person hears feedback. Whether it's from our coworkers or other leaders at church, from volunteers, or from people in the congregation, we hear feedback on our work: "our new website looks terrific." "I love the graphic for our new children's event!" Or even, "our new logo is amazing." It's the reason we … Continue reading Listening to a Quieter Voice

The Measurement Mindset

"If it's not worth measuring, it's not worth doing." That's an old saying in the marketplace, and it's especially applicable to the discipline of church communications. The measurement mindset might as well be in your job description. It's that important. It's not uncommon to get resistance among church staff to this idea. How do you … Continue reading The Measurement Mindset

When Not to be Creative

Creativity is highly valued in today's church world. Churches put countless hours into crafting creative elements in their worship services, making promo videos or graphics for a teaching series, even a Christmas video. And this is a good thing! It's not easy to stand out in today's crowded infoscape. In the 1970's, the average person … Continue reading When Not to be Creative

Teaching Series Graphics Aren’t Ads, They’re Book Covers

One of my favorite TED talks is by acclaimed graphic designer Chip Kidd. He's a designer who's worked for NYC book publishers for almost his entire career, designing book covers. Just book covers. The thing I appreciate most about Kidd isn't his talent (which is significant) or his presentation style (which is flamboyant), but his … Continue reading Teaching Series Graphics Aren’t Ads, They’re Book Covers

Thoughts on “Belong Before Believe”

People belong to a group based on its actions, more than its words. They choose to belong to a group when that group does things that they want to get on board with. Every group that people belong to outside of church does stuff. Clubs, sports leagues, civic organizations... people join them to do, not … Continue reading Thoughts on “Belong Before Believe”

Missional vs. Attractional – a Thought Experiment

Here’s a thought experiment: imagine you have a friend who's far from God, and they're about to head out on a mission to Mars. You've got one hour with them before they take off, and that hour is on Sunday morning. If you’d rather have them hear the gospel by watching a great sermon by … Continue reading Missional vs. Attractional – a Thought Experiment

The All-Important, Under-Used Elevator Pitch

Before I got into church marketing, I spent time in several completely different industries: retail banking, enterprise software, and private education. All required different approaches to marketing, communication, and sales. But if there's a common thread across all of them, it was this: the products and services I was helping sell were complicated. Communicating about … Continue reading The All-Important, Under-Used Elevator Pitch

Overcoming Resistance

The War of Art, by author Steven Pressfield, begins with the idea that all of us have a barrier between the life we currently live, and the yet-unlived life full of creative potential within us.  Creatives, whether artists/writers, entrepreneurs, or ad men (and it’s not a stretch to include preachers here), have deep within them … Continue reading Overcoming Resistance