Posts Categorized: Practical stuff

  • Practical stuff

    A Super Simple, Totally Doable Weekly Social Media Calendar

    Posted on by

    First, this: I didn’t come up with this plan myself. It’s a combination of input from folks who spend a lot more time building social community than I do, at places like Gwinnett Church and Saddleback Church. But it is tailored to the less-resourced model that I work with. Our weekly plan looks like this:… Read more »

  • Practical stuff, Strategy

    The All-Important, Under-Used Elevator Pitch

    Posted on by

    Before I got into church marketing, I spent time in several completely different industries: retail banking, enterprise software, and private education. All required different approaches to marketing, communication, and sales. But if there’s a common thread across all of them, it was this: the products and services I was helping sell were complicated. Communicating about… Read more »

  • Practical stuff

    The Three C’s

    Posted on by

    Every time I meet with a leader who is looking for my help convincing other people to participate in their event, program, activity, or ministry, I reiterate a basic principle of marketing communication that I call The Three C’s. This is especially helpful for self-declared “non-marketers,” but anyone looking to clarity of their own communication… Read more »