Posts Categorized: Practical stuff

  • Best Practices, For Churches, Practical stuff, Strategy

    The Three-Team Model for Church Growth

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    How many meetings do you go to in a week? My guess: too many. If meetings have overtaken your calendar, it’s probably because you’re a part of a bunch of teams.  Organizations have jumped on the team approach and away from the “department” approach; they form teams of staff from different departments to address unique… Read more »

  • Practical stuff, Strategy

    Listen to the Data!

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    Every church comms person hears feedback. Whether it’s from our coworkers or other leaders at church, from volunteers, or from people in the congregation, we hear feedback on our work: “our new website looks terrific.” “I love the graphic for our new children’s event!” Or even, “our new logo is amazing.” It’s the reason we… Read more »

  • Practical stuff, Strategy

    The Measurement Mindset

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    “If it’s not worth measuring, it’s not worth doing.” That’s an old saying in the marketplace, and it’s especially applicable to the discipline of church communications. The measurement mindset might as well be in your job description. It’s that important. It’s not uncommon to get resistance among church staff to this idea. How do you… Read more »

  • Best Practices, Practical stuff

    What a Bunch of Teenage Activists Can Teach Every Communications Professional

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    Responsiveness, clarity, and discipline matter as much as creativity. Vanity Fair just published a behind-the-scenes look at the teenagers behind the #NeverAgain movement. Described as a “meme factory,” this group of students are all survivors of the Parkland, FL school shooting in February 2018. Their goals are threefold: a ban on assault rifles and high-capacity… Read more »

  • Practical stuff

    On Copywriting

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    “This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music…. Read more »

  • Practical stuff, Strategy

    When Not to be Creative

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    Creativity is highly valued in today’s church world. Churches put countless hours into crafting creative elements in their worship services, making promo videos or graphics for a teaching series, even a Christmas video. And this is a good thing! It’s not easy to stand out in today’s crowded infoscape. In the 1970’s, the average person… Read more »

  • Practical stuff

    The Creative Brief, Part Two: a Simple Template

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    [This is the second post I’ve written on the creative brief; to read the first, click here.] A good creative brief is a simple framework for making decisions on everything creative: key words/phrases, promo copy, visual designs, drama or video storylines… it’s your project guide, helping your team stay on course as you create and… Read more »

  • Practical stuff

    “If it’s not on the website, it doesn’t exist.”

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    Let’s suppose you heard about an event or activity that kind of piqued your interest. Maybe you saw something on Facebook about it, or you heard someone mention it in a conversation, or you’d seen it advertised somewhere. It sounded relevant to you or someone you know, but at the time, you didn’t take action… Read more »

  • Best Practices, For Churches, Practical stuff

    Teaching Series Graphics Aren’t Ads, They’re Book Covers

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    One of my favorite TED talks is by acclaimed graphic designer Chip Kidd. He’s a designer who’s worked for NYC book publishers for almost his entire career, designing book covers. Just book covers. The thing I appreciate most about Kidd isn’t his talent (which is significant) or his presentation style (which is flamboyant), but his… Read more »

  • Practical stuff

    The Creative Brief, Part One

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    Every project worth your time starts with a plan: the definition of the need, the desired outcome, and the measure of success. When it comes to creative projects, the plan also includes a critical piece of communication called the creative brief. The creative brief can be a cumbersome document if done incorrectly. If done well,… Read more »