Simplifying Your Model

The multisite church movement has been around for some time now. Along the way to adding more sites, many churches have realized something: adding sites doesn't necessarily mean growth. New locations are being added, but overall attendance and engagement isn't increasing - at least anywhere near to what was hoped for. Churches in this situation … Continue reading Simplifying Your Model

Teaching Series Graphics Aren’t Ads, They’re Book Covers

One of my favorite TED talks is by acclaimed graphic designer Chip Kidd. He's a designer who's worked for NYC book publishers for almost his entire career, designing book covers. Just book covers. The thing I appreciate most about Kidd isn't his talent (which is significant) or his presentation style (which is flamboyant), but his … Continue reading Teaching Series Graphics Aren’t Ads, They’re Book Covers

Thoughts on “Belong Before Believe”

People belong to a group based on its actions, more than its words. They choose to belong to a group when that group does things that they want to get on board with. Every group that people belong to outside of church does stuff. Clubs, sports leagues, civic organizations... people join them to do, not … Continue reading Thoughts on “Belong Before Believe”

Tourists or Pilgrims 

Pilgrims are seeking a purpose. Tourists are seeking an experience. A tourist might love the experience, rave over it, document it, relive it. But they aren't committed to it. Tourists share experiences but they don't construct them. They're in it temporarily, not for the long haul. Tourists are consumers at heart. Pilgrims are on a … Continue reading Tourists or Pilgrims 

A Daily Meditation of Humility for Communicators

  "Just because you said exactly what you wanted to say, doesn't mean they heard exactly what you wanted them to hear."   Anyone in the business of communicating needs to say this to themselves every day. No matter how strong of a communicator you are, how creative or experienced, it's easy to slip into … Continue reading A Daily Meditation of Humility for Communicators

Strategy vs. Description

"Culture eats strategy for breakfast.” - Peter Drucker We've all heard this before. You know what else trumps strategy? Execution. If you’re in church communications or marketing, you’ve probably been asked "what's your website/social media/advertising/marketing/app strategy?"  more times than you can count.  I work for a large church in New England, one of the most … Continue reading Strategy vs. Description

Overcoming Resistance

The War of Art, by author Steven Pressfield, begins with the idea that all of us have a barrier between the life we currently live, and the yet-unlived life full of creative potential within us.  Creatives, whether artists/writers, entrepreneurs, or ad men (and it’s not a stretch to include preachers here), have deep within them … Continue reading Overcoming Resistance