The Caution Tape Effect

You probably love your church lobby after Sunday services. It's a beehive of activity - conversations and connections, sharing stories and burdens and prayers, new people being greeted, etc. Now imagine if you took caution tape and blocked off your lobby, so that after church people could not engage with each other, but had to … Continue reading The Caution Tape Effect

The 5 Components of a Successful Brand

Admit it: you love branding. I have yet to meet a passionate, engaged-with-their-job marketing or communications person who isn't All About The Brand. I am, too! I've designed logos, helped a few organizations create new brands for themselves, and worked with and for organizations as they figure out what to do to improve the brand … Continue reading The 5 Components of a Successful Brand

What a Bunch of Teenage Activists Can Teach Every Communications Professional

Responsiveness, clarity, and discipline matter as much as creativity. Vanity Fair just published a behind-the-scenes look at the teenagers behind the #NeverAgain movement. Described as a “meme factory,” this group of students are all survivors of the Parkland, FL school shooting in February 2018. Their goals are threefold: a ban on assault rifles and high-capacity … Continue reading What a Bunch of Teenage Activists Can Teach Every Communications Professional

Tourists or Pilgrims 

Pilgrims are seeking a purpose. Tourists are seeking an experience. A tourist might love the experience, rave over it, document it, relive it. But they aren't committed to it. Tourists share experiences but they don't construct them. They're in it temporarily, not for the long haul. Tourists are consumers at heart. Pilgrims are on a … Continue reading Tourists or Pilgrims 

Missional vs. Attractional – a Thought Experiment

Here’s a thought experiment: imagine you have a friend who's far from God, and they're about to head out on a mission to Mars. You've got one hour with them before they take off, and that hour is on Sunday morning. If you’d rather have them hear the gospel by watching a great sermon by … Continue reading Missional vs. Attractional – a Thought Experiment