The Caution Tape Effect

You probably love your church lobby after Sunday services. It's a beehive of activity - conversations and connections, sharing stories and burdens and prayers, new people being greeted, etc. Now imagine if you took caution tape and blocked off your lobby, so that after church people could not engage with each other, but had to … Continue reading The Caution Tape Effect

The 5 Components of a Successful Brand

Admit it: you love branding. I have yet to meet a passionate, engaged-with-their-job marketing or communications person who isn't All About The Brand. I am, too! I've designed logos, helped a few organizations create new brands for themselves, and worked with and for organizations as they figure out what to do to improve the brand … Continue reading The 5 Components of a Successful Brand