The Caution Tape Effect

You probably love your church lobby after Sunday services. It’s a beehive of activity – conversations and connections, sharing stories and burdens and prayers, new people being greeted, etc. Now imagine if you took caution tape and blocked off your lobby, so that after church people could not engage with each other, but had to […]

The 5 Components of a Successful Brand

Admit it: you love branding. I have yet to meet a passionate, engaged-with-their-job marketing or communications person who isn’t All About The Brand. I am, too! I’ve designed logos, helped a few organizations create new brands for themselves, and worked with and for organizations as they figure out what to do to improve the brand […]

Simplifying Your Model

The multisite church movement has been around for some time now. Along the way to adding more sites, many churches have realized something: adding sites doesn’t necessarily mean growth. New locations are being added, but overall attendance and engagement isn’t increasing – at least anywhere near to what was hoped for. Churches in this situation […]

Listening to a Quieter Voice

Every church comms person hears feedback. Whether it’s from our coworkers or other leaders at church, from volunteers, or from people in the congregation, we hear feedback on our work: “our new website looks terrific.” “I love the graphic for our new children’s event!” Or even, “our new logo is amazing.” It’s the reason we […]

The Measurement Mindset

“If it’s not worth measuring, it’s not worth doing.” That’s an old saying in the marketplace, and it’s especially applicable to the discipline of church communications. The measurement mindset might as well be in your job description. It’s that important. It’s not uncommon to get resistance among church staff to this idea. How do you […]

What a Bunch of Teenage Activists Can Teach Every Communications Professional

Responsiveness, clarity, and discipline matter as much as creativity. Vanity Fair just published a behind-the-scenes look at the teenagers behind the #NeverAgain movement. Described as a “meme factory,” this group of students are all survivors of the Parkland, FL school shooting in February 2018. Their goals are threefold: a ban on assault rifles and high-capacity […]

When Not to be Creative

Creativity is highly valued in today’s church world. Churches put countless hours into crafting creative elements in their worship services, making promo videos or graphics for a teaching series, even a Christmas video. And this is a good thing! It’s not easy to stand out in today’s crowded infoscape. In the 1970’s, the average person […]