First, this: I didn’t come up with this plan myself. It’s a combination of input from folks who spend a lot more time building social community than I do, at places like Gwinnett Church and Saddleback Church. But it is tailored to the less-resourced model that I work with.
Our weekly plan looks like this:
Missed it Monday: a sermon quote, ministry highlight, or interesting detail from Sunday that can pull folks in to watch the recording of our sermon or live stream.
Team Tuesday: Highlighting people who are part of a team: volunteers, staff (usually the behind-the-scenes staff), mission teams, etc.
Word Wednesday: Thoughtful, inspirational quote or Bible verse, always as a graphic. If you don’t use Photoshop, get the Canva or Spark app on your phone.
Throwback Thursday: Obvious. Doesn’t always have to be way back. Could just be “last year on this day…”
For You Friday: Highlight something that you’re doing for the community. If you’re a church, your worship services don’t count (unless you’re doing something special that non-churched people will be drawn to). If you haven’t got anything going on that Friday, share an event from your local community calendar that people might want to know about.
See You Tomorrow Saturday: This is just for churches, obviously. Offer a little preview of what you’re doing the next day, whether it’s a YouTube video of a new song you’re doing, or just a teaser for the sermon.
Without a dedicated social media team at my church, having this framework makes it easy for us to keep our weekly stream of content flowing. This plan frees up more brain space for creativity and craft.