Listening to a Quieter Voice

Every church comms person hears feedback. Whether it's from our coworkers or other leaders at church, from volunteers, or from people in the congregation, we hear feedback on our work: "our new website looks terrific." "I love the graphic for our new children's event!" Or even, "our new logo is amazing." It's the reason we … Continue reading Listening to a Quieter Voice

The Measurement Mindset

"If it's not worth measuring, it's not worth doing." That's an old saying in the marketplace, and it's especially applicable to the discipline of church communications. The measurement mindset might as well be in your job description. It's that important. It's not uncommon to get resistance among church staff to this idea. How do you … Continue reading The Measurement Mindset