Monthly Archives: October 17, 2018

  • Practical stuff, Strategy

    Listen to the Data!

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    Every church comms person hears feedback. Whether it’s from our coworkers or other leaders at church, from volunteers, or from people in the congregation, we hear feedback on our work: “our new website looks terrific.” “I love the graphic for our new children’s event!” Or even, “our new logo is amazing.” It’s the reason we… Read more »

  • Organizational Leadership

    Before You Do Anything Else, It’s Time For a Gut Check

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    Growing your organization requires a lot of things: solid strategy, strong leadership, compelling content, planning and organization, and some technical know-how. Putting those together in the most effective way possible is essential to taking on the task of growing your church. But every once in a while, you need to step back for a gut… Read more »

  • Practical stuff, Strategy

    The Measurement Mindset

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    “If it’s not worth measuring, it’s not worth doing.” That’s an old saying in the marketplace, and it’s especially applicable to the discipline of church communications. The measurement mindset might as well be in your job description. It’s that important. It’s not uncommon to get resistance among church staff to this idea. How do you… Read more »