Monthly Archives: January 22, 2018

  • Practical stuff

    The Creative Brief, Part Two: a Simple Template

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    [This is the second post I’ve written on the creative brief; to read the first, click here.] A good creative brief is a simple framework for making decisions on everything creative: key words/phrases, promo copy, visual designs, drama or video storylines… it’s your project guide, helping your team stay on course as you create and… Read more »