Let’s suppose you heard about an event or activity that kind of piqued your interest. Maybe you saw something on Facebook about it, or you heard someone mention it in a conversation, or you’d seen it advertised somewhere. It sounded relevant to you or someone you know, but at the time, you didn’t take action […]
Monthly Archives: December 2017
Teaching Series Graphics Aren’t Ads, They’re Book Covers
One of my favorite TED talks is by acclaimed graphic designer Chip Kidd. He’s a designer who’s worked for NYC book publishers for almost his entire career, designing book covers. Just book covers. The thing I appreciate most about Kidd isn’t his talent (which is significant) or his presentation style (which is flamboyant), but his […]
The Creative Brief, Part One
Every project worth your time starts with a plan: the definition of the need, the desired outcome, and the measure of success. When it comes to creative projects, the plan also includes a critical piece of communication called the creative brief. The creative brief can be a cumbersome document if done incorrectly. If done well, […]