Having a strong social presence is too often the end goal (either by intent, by misstep, or by default) for churches and other organizations that remain unclear about how social engagement contributes to having more people attending church on Sundays or participating in midweek ministry.
First, this: I didn't come up with this plan myself. It's a combination of input from folks who spend a lot more time building social community than I do, at places like Gwinnett Church and Saddleback Church. But it is tailored to the less-resourced model that I work with. Our weekly plan looks like this: … Continue reading A Super Simple, Totally Doable Weekly Social Media Calendar
Before I got into church marketing, I spent time in several completely different industries: retail banking, enterprise software, and private education. All required different approaches to marketing, communication, and sales. But if there's a common thread across all of them, it was this: the products and services I was helping sell were complicated. Communicating about … Continue reading The All-Important, Under-Used Elevator Pitch
Every time I meet with a leader who is looking for my help convincing other people to participate in their event, program, activity, or ministry, I reiterate a basic principle of marketing communication that I call The Three C's. This is especially helpful for self-declared "non-marketers," but anyone looking to clarity of their own communication … Continue reading The Three C’s
"Just because you said exactly what you wanted to say, doesn't mean they heard exactly what you wanted them to hear." Anyone in the business of communicating needs to say this to themselves every day. No matter how strong of a communicator you are, how creative or experienced, it's easy to slip into … Continue reading A Daily Meditation of Humility for Communicators
"Culture eats strategy for breakfast.” - Peter Drucker We've all heard this before. You know what else trumps strategy? Execution. If you’re in church communications or marketing, you’ve probably been asked "what's your website/social media/advertising/marketing/app strategy?" more times than you can count. I work for a large church in New England, one of the most … Continue reading Strategy vs. Description
The War of Art, by author Steven Pressfield, begins with the idea that all of us have a barrier between the life we currently live, and the yet-unlived life full of creative potential within us. Creatives, whether artists/writers, entrepreneurs, or ad men (and it’s not a stretch to include preachers here), have deep within them … Continue reading Overcoming Resistance